Your style is considered legendary. You have often been voted one of the bestdressed men. What does the Achermann style look like?
Never mediocre, to be sure, always authentic and cosmopolitan. A mixture of the elemental forces of the Swiss mountains and the chic of Chanel. I grew up in the mountains, my roots are here. I know what a cow looks and smells like. At the same time, I know what a tailor-made suit by Rubinacci in Naples or by Retos feels like. I love mixing the tailor-made suits with something that doesn't match or is rugged. Back in the day, I'd wear American cargo pants; today, I'm sporting cashmere sweatpants.
You travel a lot. What's an essential part of your morning routine?
My morning always starts with a run, no matter whether I'm in Zurich, Paris or New York. Often yoga - several times a week. And I always pack my shampoo and body wash by Susanne Kaufmann. I never use complimentary products.
I hate scented body wash. If people sitting next to me, handsome, elegant people, smell of scented deodorant or body wash, it's a disaster. All style is compromised.